THE FORCE OF RIE
Here lies the force of RIE, designed for a consumer who is especially sensitive to product quality, to be of use both to sector experts and the wider audience of informed users.
A MULTI-FACETED FORMAT
A format that includes demonstrations, shows, fashion shows, workshops, meetings with qualified professionals and with testimonials who made the history of aesthetics and its culture.
RIE offers its audience a program that besides goes beyond gratifying visitors with quality shows: it provides in fact an absolutely profitable dimension of exchange and interaction between professionals and users at different levels.
AN EXTENDED SPACE FOR B2C & B2B
A wide B2C and B2B space is available to manufacturers, suppliers of raw materials, importers, distributors, service companies, specialized press, associations, beauticians, entrepreneurs, nail technicians, representatives, health professionals and professional schools.
RIE, THE MILESTONE
Roma International Estetica is one of the historic events of Fiera Roma: an important showcase of the main innovations in cosmetics, whose success certifies the growth rate of the sector both in terms of internal consumption and exports.
OVER 30,000 VISITORS
Over 30,000 visitors and more than 100 exhibitors, covering more than 20,000 square meters came together for one of the renowned events of Fiera Roma: an important showcase of what’s new in the world of cosmetics. Roma International Estetica has been to date the international professional exhibition dedicated to Beauty and Wellness, attractive in its format consisting of shows and workshops, business interaction, demos, and scientific talks held in the Italian capitol.