This is the strength of RIE for a consumer who is increasingly attentive to product quality, an event designed to be usable by both industry experts and the general public.

A format that includes demonstrations, shows, fashion shows, workshops, meetings with qualified personnel from the sector and with people who have made the history of aesthetics and its culture.

A program that in addition to rewarding visitors with quality shows, is configured as an absolutely profitable dimension of exchange and interaction between professionals in the sector.

A large b2c and b2b space for producers, suppliers of raw materials, importers, distributors, service companies, specialized press, associations, beauticians, entrepreneurs, nail technicians, representatives, health workers, professional schools.

The event is a point of reference in the panorama of sector exhibitions, with over 100 companies representing the most important professional fields in the world of beauty, such as: professional aesthetics, nail care, beauty trends and wellness.

More than 30 thousand visitors for more than 100 exhibitors, spread over 20,000 square meters for one of the historic manifestations of Fiera Roma: an important showcase of the main novelties of the cosmetic sector whose success certifies the growth of a sector both in terms of domestic consumption and exports .